Branding Strategic clarity.
For complex markets.

We build B2B brands with strategic clarity, AI-driven tools, and creativity to enter and scale in regulated markets.

A strategic branding partner
that helps B2B close gaps for
successful market expansion in EU.
Based in Madrid, we led strategy
and creative clarity for regulated industries.

Industries

Green Energy

Navigating EU Taxonomy to secure market authority.

Fintech

Converting complex regulation into rapid market entry.

Healthcare+

Building institutional trust through clinical legitimacy.

B2B marketing strategy in Energy, Finance, and Health.

We engineer the branding and GTM strategies that turn regulatory barriers into rapid market entry.

Services

Flagship Strategic Planning

End-to-end strategic consulting for EU expansion, grounded in compliance, positioning, and market intelligence. Tailored for Green Energy, Healthcare, and Fintech innovators entering and scaling in Europe.

Market Entry Strategy
Market Entry Strategy
Content & Localization
Explore Brand Strategy 
Services

B2B Digital Audit & Foundation for regulated firms

Digital Maturity Audit

A deep assessment of your brand’s current digital stage, companies falling behind and needing a solid marketing foundation to stay competitive.

AI-Enabled Digital Foundation

Build a strong digital foundation using Lexa’s AI-augmented methodology, designed to accelerate performance, improve consistency, and prepare your brand for scalable growth.

Services

AI Go-to-Market Execution 

Creative & Visual Identity

Develop a distinctive, future-ready brand identity that aligns with your positioning and market expectations.

Web Design | Development

Build a high-performing, multilingual website optimized for UX, credibility, and conversion from day one.

Growth & Digital Marketing Execution

Launch AI-optimized campaigns, content, and funnels designed to accelerate awareness, demand, and acquisition.

“Lexa helped us building our market-entry architects. They engineered a commercialized compliance strategy that secured our institutional partnerships in half the time we had projected."
"Testing these templates is a pleasure."
"Wow, awesome works!

Catherine Hunt

CMO at Bechtel
Understand the AI
Transformation impact on GTM.
Download our AI Go-to-Market Impact in EU
60-70%Market Entry Failure Rate
Of cross-border market entries fail or underperform.
€10MMaximum Compliance Fines
for non-compliant claims in the EU.
18 MonthsAverage B2B Sales Cycle
for unpositioned brands in risk-averse European sectors.
FAQ

FAQ - Frequently Asked Questions

What makes Lexa different from a traditional B2B branding agency?

Lexa is a specialized strategic agency that sits at the intersection of branding, AI technology, and regulatory compliance. Unlike traditional agencies that focus solely on aesthetics, we engineer "Compliance-Ready" brands for high-stakes sectors like Green Energy, Fintech, and Healthcare. We use AI-powered market intelligence to minimize the risks of EU market entry, ensuring your brand is not only visually compelling but legally and culturally defensible in the Spanish and European landscapes.

How does Lexa help with EU regulatory compliance in branding?

We integrate compliance directly into the brand’s narrative architecture. For Green Energy firms, this means aligning all sustainability claims with the EU Taxonomy and Greenwashing Directive. For Healthcare, we ensure messaging meets AEMPS and EU MDR standards. For Fintech, we align GTM strategies with PSD2 and SEPBLAC requirements. By auditing your brand's "Single Source of Truth" against these regulations before launch, we prevent the costly legal delays and fines that often derail international expansion.

What makes Lexa different from a traditional B2B branding agency?

The Lexa GTM Blueprint is a comprehensive, data-driven operating manual for your expansion. It utilizes AI to analyze real-time market signals, competitor white spaces, and search intent patterns in the Spanish market. The deliverable includes a strategic narrative, a compliance-audited messaging library, and a detailed roadmap for institutional positioning. This ensures that Series A+ scale-ups can transition from "foreign entrant" to "local authority" with mathematical precision rather than creative guesswork.

Why is cultural adaptation necessary for Latam companies expanding to Spain?

Success in the Brazilian market often relies on agility and "disruptive" innovation, but the Spanish B2B landscape—especially in regulated sectors—prioritizes institutional trust and proven reliability. Lexa’s Cultural Adaptation Playbook reframes your success in Latin America as a symbol of resilience. We translate your brand’s value into the specific cultural and professional lexicon of Spanish decision-makers, shortening sales cycles that otherwise stretch to 18 months due to "foreign risk" skepticism.

Does Lexa handle PSD2 licensing or legal filings for Fintech companies?

Lexa acts as the strategic architect, not a law firm. We provide the Regulatory Roadmap, identifying the optimal licensing jurisdiction (such as Spain or Lithuania) and the commercial narrative required to win trust from regulators and sponsor banks. While we define the strategy and prepare the institutional credibility packs, we partner with specialized fintech lawyers to execute the final legal filings. This ensures your brand and your legal posture are perfectly synchronized.

How does Lexa use AI to future-proof B2B brands?

We use AI to ensure your brand is AI-Search Ready. This involves optimizing your technical content and digital foundation so that LLMs and conversational search engines recognize your brand as the primary authority in your niche. Additionally, we use AI to automate complex content workflows and monitor sentiment shifts in your industry, allowing your brand to adapt its positioning in weeks rather than months.

What is market entry strategy and why do companies need it?

Market entry strategy is a comprehensive plan for launching in a new geographic market that addresses positioning, compliance, cultural adaptation, and go-to-market execution. Companies need it because entering a new market without strategic preparation leads to three common failures: (1) compliance violations that trigger regulatory fines (€10K-50K average), (2) cultural misalignment that causes messaging to fail with local buyers, and (3) competitive positioning gaps that force companies to compete solely on price. A strategic market entry plan eliminates these risks before launch, reducing time-to-market by 40% and avoiding €50K-200K in trial-and-error costs.

Let's work together!

Send your project scope.
We’ll uncover your brand challenges and partner with you on your next stage of growth.

Update cookies preferences